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When most people think of business card holders, they think of engraved and polished executive trinkets. Business card holders are not the personal card cases business professionals keep on their person. On the contrary, these card displays are intended for organizing and presenting a company’s contact information in a physical setting. There are three major types of business card holders, each offering their own features:

Desktop Business Card Holders: Intended for table or counter top use, these are sold as single pockets or as many as eight pockets in a multi-tiered design. Placed on a sales representative’s desk or situated on the mechanic’s service counter, a business card is always within reach. After conducting an agreement, service, or purchase, the proprietor usually hands out a business card as a parting token. This action is agreeable to both parties; the customer or consumer now has an easy way to contact the proprietor while the proprietor treats the card as a marketing tool. Their customer could very well recommend or pass on the contact information to their friends or family, helping to extend the business’s reach. Desktop business card holders provide an attractive way to present cards, and in the eye of the consumer these displays project neatness and professionalism.

Wall-Mount Business Card Holders: Instead of being situated on the desktop or counter top, these displays are mounted to the walls. Providing a more utilitarian purpose, wall-mount card holders are intended for the public at large with no connection to an agreement, service, or purchase. A typical wall-mount display can consist of many business card pockets, numbering 9 or 12 or as larger arrays with as many as 60. These card displays are often used in public establishments where information is accessed, such as in libraries, community centers, coffee houses, town halls, and chambers of commerce. These establishments provide the public service of offering to display local business information for the taking. This gives the small business owner or one-man shop some much needed marketing in a highly visual manner. These wall-mount business card displays are the visual interpretation of written classified ads.

Multi-Purpose Business Card Holders: Embodying two marketing strategies, these displays put that of the business card holder together with the literature pocket. Combining the two together creates a one-two marketing punch applicable for virtually any commercial sales task. Typically, a business card holder is mounted to the face of a brochure holder or literature pocket, offering product literature along with the company’s business cards. Applications for these displays include car dealerships, trade show booths, home improvement centers, and most retail sales establishments. Patrons and customers can pick up colorful brochures featuring product information while retaining the business card of the local salesperson or sales branch. These dual-purpose card displays provide organization to the sales floor, and people always like to take away free product literature.

These business card holders give a good overview of what they can offer and how they compliment everyday business. Arguably one of the best points going for them is their low cost/high return quotient. The possibility of future business and referrals far outweighs the cost of the business card holder!